
Key points
- The MPA uses monday.com’s AI work platform to anchor piracy investigations and content protection cases across five global regions.
- An AI agent, built by a non-technical staff member, triages security advisories for the Trusted Partner Network before human review.
- Melisa King, a senior paralegal, tested the agent prior to launch and describes the CRM module as project management with enhanced communication.
The Motion Picture Association Inc. has deployed an AI agent to triage security advisories for the Trusted Partner Network, according to Melisa King, legal operations administrator and senior paralegal at the MPA.reported King, who lacks a coding background, built the agent on monday.com Ltd.’s AI work platform. The tool processes alerts before a designated point person determines who requires follow-up. This deployment follows King’s testing of the agent before its official launch, demonstrating that nontechnical teams can construct these workflows themselves.
Evidence: reported
Motion Picture Association runs its legal operations on a CRM built for salesaifleet-siliconangle
The figures
The source material does not provide specific quantitative metrics such as case volumes, processing times or error rates. SiliconANGLE reported that the MPA receives hundreds of emails daily, noting that it is easy to ignore these alerts without automated triage.reported King stated that the system helps members find out what documents they need to sign and provides real-time information, but no numerical data on efficiency gains or case outcomes were cited in the report.
Evidence: reported
Motion Picture Association runs its legal operations on a CRM built for salesaifleet-siliconangle
Behind the figures
The operational insights come from an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio, during monday.com’s Elevate event. King spoke with Rebecca Knight about how the MPA tracks anti-piracy cases and why CRM tools extend beyond sales functions. The report describes the workflow as starting with a person, where a tip is received and an investigator checks it before placing the case on a board. Studio powers of attorney are tracked on this board to clarify where investigators can act.
What changes, what does not
The MPA now links offices in Asia-Pacific, Europe, Latin America, Canada and the U.S. through a single CRM module, whereas regions previously worked independently. King noted that this shift allows for collaboration rather than isolated regional efforts. The core investigative process remains human-led: investigators weigh options such as takedowns, cease-and-desist letters or litigation. The AI agent handles initial triage of security alerts, but a point person still decides on follow-up actions.
What builders can do with it
Developers can build AI agents on monday.com’s platform to triage incoming alerts without writing code, as demonstrated by King’s deployment for the Trusted Partner Network. Builders can configure CRM modules to track legal workflows, including studio powers of attorney and case statuses, linking multiple global regions. The documented limit is that the AI performs triage; human judgment remains required for deciding follow-ups and weighing legal actions like litigation or takedowns. Builders can also integrate communication features to provide real-time updates to external members regarding missing documents or required signatures.
Why it matters
- The MPA’s use case shows that sales-focused CRM platforms can be repurposed for complex legal operations, including tracking powers of attorney and managing multi-regional investigations.
- Non-technical staff can build functional AI agents for alert triage, reducing the dependency on engineering teams for routine workflow automation.
- The integration of AI triage into the Trusted Partner Network’s security advisory process highlights a shift from manual email processing to automated initial screening.
- Real-time communication features within the CRM allow external members to view case status and document requirements, improving transparency in legal operations.
Topics: monday.com, AI agents, legal tech, CRM, no-code
Updated
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Can non-technical staff build AI agents on monday.com?
Yes, Melisa King, a senior paralegal without a coding background, built an AI agent for alert triage on the platform.
What regions does the MPA’s CRM system connect?
The system links offices in Asia-Pacific, Europe, Latin America, Canada and the U.S.
Does the AI agent make final decisions on legal cases?
No, the AI triages security advisories, but a point person decides who needs follow-up and investigators weigh legal actions.
Connected stories
Reading receipt
- The MPA uses monday.com’s AI work platform to anchor piracy investigations and content protection cases across five global regions.
- An AI agent, built by a non-technical staff member, triages security advisories for the Trusted Partner Network before human review.
- Melisa King, a senior paralegal, tested the agent prior to launch and describes the CRM module as project management with enhanced communication.